About Us

Wendy Bryan Lazar

I Heart Guts plush internal organs make the perfect gift for everything from a broken heart to a tummy ache. Whether you’re getting your feet wet in anatomy or want to bone up on your physiology, I Heart Guts will bring a smile to your face and smarts to your brain.

I Heart Guts is the brainchild of anatomically obsessed illustrator Wendy Bryan Lazar, pictured, who loves internal organs and all they do. Founded in 2005, our bare-bones family operation strives to offer the best in stoopid slogans paired with happy gloppy guts. We like to think of the Guts as what you might find inside a dissected Hello Kitty.

The guts grew from a single drawing of a broken heart, after a string of bad hookups, dead-end relationships and lame-o boyfriends. At the time, I was also doing a lot of drinking and smoking, so a sad liver and bummed-out lung followed. Years later, my wonderful husband wondered, “Why don’t you do something with those darned guts?”

Wendy has never been a stranger to making strange things. Known for making fresh bread fetuses and valentine hearts from laminated head cheese, she was always interested in the intersection between gross and cute. Wendy made her first science-inspired plush toy when she was thirteen, when some friends needed a planet puppet to spice up a classroom presentation about Uranus.

I Heart Guts plush organs were named Best of Toy Fair by Popular Science magazine in 2014. Time Out New York said of the guts, “The deliriously happy bunch is sure to put any get-well card to shame,” while Entertainment Weekly ventured: “Who hasn’t dreamed of owning a shirt with a bright, animated uterus on the front?” Black Book magazine says, “These furry toys can transplant love back into any tired relationship” and arbiter of hip Cool Hunting enjoys the “bizarre, giggle-inducing designs.” Wired blog’s Geek Dad notes, “Imagine the fun of saying ‘Go upstairs to bed, sweetie, and don’t forget your pancreas!’” Learn more about your organs here, check out more press here, or read some nice things from our fantastic customers.

I Heart Guts operates in the Los Angeles metro area.