Guts Then and Now

iheartguts-then-and-nowIn just a few days, I'll be stuffing my van full of guts and trekking to New York Now, the wholesale trade show formerly known as the New York International Gift Fair. Getting prepped for this show fills me with nostalgic horror thinking back on my first attempt to sell my weird wares to stores at the Pool Tradeshow in Las Vegas in 2006. It was a truly humbling and humiliating experience -- and an utter failure! Ugh, just looking at my booth (left, look at the hope and optimism!) fills me with dread and embarrassment even now. I didn't have enough stuff to sell, maybe six shirt designs, two button sets, some of my paintings and handmade plush organs that I had no way to make or sell. I was full of enthusiasm... and knew absolutely zilch about wholesaling. We got about as close to zero interest as is humanly possible. I think maybe three stores ordered from us, and we went home chastened, ready to drink away our sorrows in dive bars. The only redeeming thing about it was meeting the brilliant folks behind Crowded Teeth and Gnome Enterprises. From that point on, I vowed to never do a trade show again. I found customers and stores via word-of-mouth, street fairs, craft shows, visiting stores personally, pounding the pavement and most of all, through our amazing distribution team at DKE Toys. I didn't do a single wholesale trade show until six years later, when I finally felt the guts were ready for the New York gift show in 2012. I have learned a lot since then, and the I Heart Guts line has grown a lot since those early days back in 2006, thanks mostly to our fantastic customers who have believed in and supported the line from the very beginning. Anyway, I'm looking forward to seeing all our pals at New York Now -- we will be in Museum Source booth #7278. Wish me luck!

Related Posts

Buy 3 Pins Get 1 Free!
Buy 3 Pins Get 1 Free!
Our pin sale is here early this year -- back by popular demand, and just in time for your Nurse Week gift giving need...
Read More
What are Plush Organs?
What are Plush Organs?
Plushie organs -- it's a thing. It's kinda our thing. It takes a lot of guts to share what you've got going on inside...
Read More
Two-Faced Organ Plushies
Are your organs two-faced? Sometimes it feels like it, doesn't it? Lucky for you, some of our organ plushies got a fa...
Read More


  • gutsy

    Hi Cheryl — Hooray, me too, see you soon!

  • Cheryl

    Very excited you are coming to Baltimore Comicon!!!!

  • Paige

    Will you come to eastpiont MI

Leave a comment

Please note, comments must be approved before they are published

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.