Ads With Guts

Considering that Communication Arts magazine recently decreed that all graphic designers should create only one brain-related ad throughout their entire career, we sure have found a lot of wonderful and inspiring organ-related advertising out there. Some of our faves, this brain and heart Bose ad created by Lana Shahmoradian, and this gut-busting hoodie by Jason Sweeten and Kelly Miller, created as part of a street ad campaign for the SciFi (now SyFy) Channel, both featured in this month's CMYK magazine. And to round things out, an ad by the Reborn to Be Alive Foundation in Belgium promotes organ donation by featuring a fetching lady in lingerie that reads: "Becoming a donor is probably your only chance to get inside her." Ew.