December 19, 2008

IMPORTANT SAFETY RECALL NOTICE

I Heart Guts — Plush Uterus safety recall

ATTN: retail customers

SUMMARY

Voluntary safety recall of Plush Uterus due to potential choking hazard for children. Recall participants will receive a 15%-off online coupon code. Consumers may either return for refund/exchange, or opt-out via email if the uterus is not accessible to children. Please notify gift recipients.

NOTICE

In an effort to ensure our plush products exceed federal and international safety standards, we learned the 2008 Plush Uterus has failed a pull test. The ovaries may detach when pulled, becoming a potential small part choking hazard for young children. No one has been harmed.

Although our website and sewn-on label state that the uterus is not for children aged 0-3, we have instituted a voluntary safety recall for the uterus plush. We have filed a safety recall notice with the U.S. Consumer Product and Safety Commission (CPSC). If the plush uterus is being used by a young child, please remove it immediately. If you gave the uterus as a gift, please forward this email to the recipient(s).

All other I Heart Guts plush products have been certified as safe for all ages under US and European safety standards.

HOW TO PARTICIPATE

Participants will receive a 15% off coupon code good for one order at www.iheartguts.com. Plush Uterus owners have two options to participate in the recall:

OPTION ONE–RETURN FOR REFUND OR EXCHANGE

Please contact recall [at] iheartguts [dot] com for information on how to return your uterus for a refund or exchange for any other organ. We will pay all shipping costs if arranged through us. Please include your name and address so we know where to send guts.

OPTION TWO–OPT-OUT

If your plush uterus is NOT accessible to young children, and you wish to keep your beloved uterus, you may opt-out via email. Please send an email to the address below with the subject line, “UTERUS OPT OUT”.

ADDITIONAL INFO

Contact: recall [at] iheartguts [dot] com

I Heart Guts P.O. Box 25782 LA CA 90025

Thank you for being a part of our effort to certify that all of our plush products are safe for all ages and meet or exceed American and European toy safety standards, including the new federal Consumer Product and Safety Improvement Act (CPSIA). I Heart Guts apologizes for any inconvenience this recall may cause but the safety of our customers is important to us. Look for a redesigned, kid-safe uterus plush in Spring 2009.