Iris Pirate sailing the seas of the canal of schlemm! 
Happy National Eye Donor Month + Save Your Vision Month!
optometry-studentsA few of our eyeballs went to the Optometry's Meeting 2013 in San Diego, and boy, did we get an eyeful. They made the most of our modest donation of four eyeballs by hosting a drawing in the exhibit hall daily with an awesome eye-catching campaign -- check out the lucky winners! From the looks of the Optometrystudents.com social media feed, looks like the eye doctors of the future are tons of fun. Thanks for including our guts, guys!
heartofgold-iheartgutseyeball-party-pupil-iheartguts tooth-gangstas-iheartgutsWe have three new plushes for you to love! Please meet our Eyeball plush, Party Pupil in the House; our Tooth Plush, Flossin' Ain't Just For Gangstas; and best of all, we have brought back the Heart of Gold plush, this time bigger, better and made from fabulous metallic pleather. Be the first in your dentist's office with a plush tooth or the first on your block with a squashy snuggly eyeball.
Eye can't believe it, we finally have eyeball lapel pins at I Heart Guts. Over the years many of you have pointed out our neglect of this most important optic organ, and I'll admit I was a little unsure about putting eyes on an eyeball -- it just seemed a little too strange, even for us. However, I finally drew one I felt good about, and once I got over what color eyes this eyeball ought to have -- brown? black? blue? purple? -- we got it made into a pin. Thanks to everyone who voted on "Party Pupil in The House" (it won by a landslide -- 54% of you liked that better than "Easy on the Eyes" and "Some Nerve") that was my favorite slogan, too!