Well, this is fun -- Urban Outfitters has added a few guts to their online collectibles depot. Looks like the marketing department had some fun with the text for the heart: "He'll really take a beating for ya. Somehow adorable anatomical heart plush with an included little fun-fact-filled tag. Get PUMPED!" and the lung: "Take a deep breath and contemplate the cuteness of this plush set of lungs," and the liver, too: "Intoxicating little liver likes to keep it clean." (Wow, the liver is sold out! What'd they do, bundle it with a free bottle of Jack Daniels?) If you already own one of these plush guts and care to write a review (if you happen have to have an UO account), I'll be your best friend. Also awesome -- it seems they also bought stuff from two other California plush scenesters -- Lauren of Sweet Meats and Kerry and Darth of Evil Ice Cream. Woo hoo!