"How can you call yourselves I Heart Guts if you don't have the gut?" one of our observant customers once asked us. Excellent question. Well, we're pleased to announce that the next batch of gutsy plush pals will feature several major digestive system players -- from left going clockwise, bladder, spleen (not a digestive system player, but hey), intestine (note the appendix at lower left!) and stomach. I won't lie, I am really fond of the bladder and have been dying for him to come out. I only wish he was a squirting bath toy. Another good reason to visit us at Wondercon in San Francisco at the end of the month is a chance to fondle these new guts in person before they come out in late March. We're also rolling out a new limited-edition plush, the Black Heart! This sad little guy was supposed to be an anti-Valentine's Day plushie, but between getting them tested and getting them paid for with credit as it is, this Black Heart is going to pass over Valentine's Day altogether. Which is appropriate, I guess. All these guys are child safe, but if you give your child a black heart, you might have some problems.