Believe it or not, the guts have a tough time getting into hospital gift shops. Maybe 90% of the time we approach a store and show 'em the guts, the buyer offers us little more than an expression of total disgust and annoyance. One buyer at the Cedars Sinai hospital gift shop in Los Angeles asked me, "Why would someone who had a kidney transplant wanna wear a kidney?" I replied, "Um, uh, er...Because they have a weird sense of humor?" So we are especially grateful to UCSF hospital gift shop for going out on a limb and taking I Heart Guts into their store. Thanks, guys, for not being afraid of being freaky! Hopefully the gutsy goods will go home into the hands of some wonderful San Franciscans -- and perhaps a nurse or doctor or two -- after all, 75% of hospital gift shop sales are to people who work in the hospital (okay, okay, maybe they're just grabbing a candy bar, but it's true).