What could be more appealing than having an idea pop -- fully formed -- into your brain while you sleep? According to a recent New Yorker article, this type of "eureka moment" may not be as uncommon as it sounds. "Another ideal moment for insights, according to the scientists, is the early morning, right after we wake up. The drowsy brain is unwound and disorganized, open to all sorts of unconventional ideas. The right hemisphere is also unusually active... We do some of our best thinking when we’re still half asleep..." Another great reason to hit that snooze button. Artwork by the amazing and talented Guilherme Marconi.